You can now watch three new episodes on the Puzzle Consulting YouTube channel!
Following our episodes on storytelling and crisis communications, episode 7 of the Puzzle Podcast with Manuela Stamatovic is now available, continuing the discussion on consumer psychology and the factors that influence purchasing decisions.
Over the past few months, we have explored topics that are essential for building and growing modern brands. In episode 5, we discussed storytelling as a strategic tool for brand building, the narratives that shape perceived value, and the role of storytelling in positioning companies in the marketplace.
Episode 6 focused on crises in marketing and communications, examining reputation management, customer relationships, and the ways companies respond when faced with challenges that can undermine trust in their brand.
In our latest episode, we return to the topic of consumer behavior and explore what really happens when a customer chooses between two seemingly similar options. How much influence do price, recommendations, reviews, habits, and emotions have on the final decision? Why are we often competing not with other brands, but with alternative solutions? And where is the line between influence and manipulation in marketing?
Through numerous practical examples, we discuss consumers’ mental maps, customer loyalty, social proof, the anchoring effect in pricing, the differences between B2B and B2C purchasing decisions, and how companies can become the first choice in the minds of their customers.
👉 You can watch all three episodes on our YouTube channel, whilst we soon continue with new topics from the world of business, marketing, branding, and communications.