We are very proud to announce that we have started the collaboration with NALL Group on the market of Montenegro and that we will be responsible for the development of their brand and marketing strategy!
The companies that operate within NALL Group are
– NALL International – the oldest member of the Group,
– Kuća Hemije drugstore,
– Drugstore-pharmacy Dama and
– Hotel resort Ruža Vjetrova – a partner company.
We are very much looking forward to working together with the NALL Group team, and especially with the marketing department, on the strategic positioning and further development of their brands.
We will put a special focus on their target group, i.e., to her and his needs and the improvement of all aspects of business precisely in the service of the end consumer.
As they themselves say:
“Companies within NALL Group apply marketing orientation in their work and business organization. Marketing orientation implies that the focus of our interest is the “BUYER”, with a wide range of needs.”
The next phase of the project will include in-person workshops, as well as follow-up meetings with the aim of developing the most important aspects of the brand and marketing approach for all Group members for the upcoming period.
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