Author: puzzle

Organization of the Second Webinar in Cooperation with the Association of Business Women in Serbia Based on the survey conducted after the first webinar “Introduction to Digital Marketing” amongst the members of the Association of Business Women in Serbia, on June 10th we organized a follow-up training in the domain of digital marketing titled «Content Marketing».   Manuela Stamatović, the owner of Puzzle Consulting continued to talk in this webinar about the topic of digital marketing, giving a special focus to the needs of small and medium enterprises. During the presentation she covered the following topics: What is Content Marketing?Selection of the right Content Marketing tools, based on the Customer JourneyContent Marketing through Storytelling The participants of the webinar had the chance to learn about the: Content Marketing processKey Content Marketing goals10 most common mistakes in Content Marketing Manuela also gave a concrete piece of advice – she presented some carefully selected Content Marketing “must-haves” for B2C and B2B companies: Besides this, Manuela shared one more not...

We have started the year 2021 at “full speed” and are continuing to support the development of entrepreneurship in Serbia and beyond. That is why we have organized, in cooperation with the Association of Business Women in Serbia (http://www.poslovnezene.org.rs/en/), this year’s first webinar titled “Introduction to Digital Marketing”, based on the needs and wishes of the members of the Association. Our CEO Manuela Stamatović was the presenter at this two-hour long interactive webinar, at which she introduced the members of the Association with the interesting and wide topic of digital marketing and how they can ‘put it to use’ in the best way for the further development of their businesses. The webinar included 3 key segments: Digital Marketing – Part of the Business StrategyThe Basic Elements of Digital MarketingThe Digital Marketing Plan In this Blog text, we are sharing with you an overview of the webinar, as well as the most important information and conclusions. Digital Marketing – Part of the Business Strategy As in any...

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