“Puzzle Podcast with Manuela” episodes 3 & 4 are available on the Puzzle Consulting YouTube channel.
In these two episodes, we have covered two very interesting topics:
- Episode 3: 500 EUR vs 500,000 EUR in marketing
- Episode 4: How we really choose brands
In episode 3, we talk about the real differences between marketing for small businesses and large systems – through practical examples from working with entrepreneurs and corporations. We ask some of the key questions – such as how to make marketing decisions when you do not have a budget, is ‘brand awareness’ a luxury or a necessity and what small businesses can learn from big ones – and vice versa.
In episode 4, we talked about how people make purchasing decisions much more often based on emotions than with rational thinking. Although we like to believe that we choose products based on price, quality, or functionality, the reality is that decision-making is usually made intuitively and very quickly, and the rational explanation comes only later.
In this process, marketing plays an important role because through brand, messages, experience, and context, we can influence the way consumers perceive products and make their choice between different alternatives.
👉 For a quick and easy way to watch these two episodes, visit our Puzzle Consulting YouTube channel: https://www.youtube.com/@puzzle-consulting