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The final episode of this season, focused on Employer Branding, is now available on the Puzzle Consulting YouTube channel.   What is employer branding, really? Is it just LinkedIn communication, a recruitment campaign, or is it something much bigger? In the final episode of this season of the Puzzle Podcast, we explore one of today's most relevant business topics—building a strong employer brand—and challenge some of the most common misconceptions surrounding it. Employer branding is not a photo from a team building event or a job vacancy announcement. It starts long before the first recruitment campaign—in the way a company hires, develops its people, communicates, solves problems, and builds its organizational culture. In other words, an employer brand is not what a company says about itself, but what employees and candidates say about the company when it is not part of the conversation. In this episode, we discuss what effective collaboration between HR, marketing, and management looks like, why corporate influencers have become an important...

You can now watch three new episodes on the Puzzle Consulting YouTube channel!   Following our episodes on storytelling and crisis communications, episode 7 of the Puzzle Podcast with Manuela Stamatovic is now available, continuing the discussion on consumer psychology and the factors that influence purchasing decisions. Over the past few months, we have explored topics that are essential for building and growing modern brands. In episode 5, we discussed storytelling as a strategic tool for brand building, the narratives that shape perceived value, and the role of storytelling in positioning companies in the marketplace. Episode 6 focused on crises in marketing and communications, examining reputation management, customer relationships, and the ways companies respond when faced with challenges that can undermine trust in their brand. In our latest episode, we return to the topic of consumer behavior and explore what really happens when a customer chooses between two seemingly similar options. How much influence do price, recommendations, reviews, habits, and emotions have on the final decision? Why are...

“Puzzle Podcast with Manuela” episodes 3 & 4 are available on the Puzzle Consulting YouTube channel. In these two episodes, we have covered two very interesting topics: Episode 3: 500 EUR vs 500,000 EUR in marketing Episode 4: How we really choose brands   In episode 3, we talk about the real differences between marketing for small businesses and large systems - through practical examples from working with entrepreneurs and corporations. We ask some of the key questions - such as how to make marketing decisions when you do not have a budget, is ‘brand awareness’ a luxury or a necessity and what small businesses can learn from big ones - and vice versa.   In episode 4, we talked about how people make purchasing decisions much more often based on emotions than with rational thinking. Although we like to believe that we choose products based on price, quality, or functionality, the reality is that decision-making is usually made intuitively and very quickly, and the...

NEW! E-book Series for Small and Medium Enterprises   We are opening the doors of our little library! Manuela Stamatovic writes manuals for you that will practically guide you from A to Z on how to lay a healthy foundation for marketing in your company. The first set of e-books is dedicated to the DIAGNOSIS phase = understanding the current position of the business before making strategic and budget decisions. The set includes three e-books: E-book 1 - Marketing Scanner E-book 2 - Understanding Customers E-book 3 - Market and Competition Analysis Each e-book can be ordered individually at the price of RSD 1,950. If you want to invest in your knowledge with the whole DIAGNOSIS series, you can order all three e-books at a lower total price of RSD 4,950. For more information, visit our page: https://www.puzzle-consulting.com/sr/e-biblioteka/   Note: The e-books are available only in Serbian language....

In the second episode of the "Puzzle Podcast with Manuela", we delve into a topic that decides the success of a business: Brand Development   Manuela Stamatovic introduces us to the segments that help us understand what it is that really makes a brand strong and long-lasting. That is why we have asked her the following questions, getting answers that are important to both marketers and leaders: Why is it not enough today to just have a superior product? What differentiates a long-lasting brand from one that is just a current trend? Why does authenticity without strategy lead to chaos? How can (and must) leaders be part of building a brand, not just the marketing team?   If you want to understand how a brand is built strategically, long-term, and in the service of the business - then this episode is for you: https://youtu.be/ZRLzw1AqIE4?si=hGTI5ArIuJ1rR5Wb   👉 And the best way not to miss any new Puzzle Podcast episode is through the subscribe button on our YouTube...