The final episode of this season, focused on Employer Branding, is now available on the Puzzle Consulting YouTube channel.
What is employer branding, really? Is it just LinkedIn communication, a recruitment campaign, or is it something much bigger?
In the final episode of this season of the Puzzle Podcast, we explore one of today’s most relevant business topics—building a strong employer brand—and challenge some of the most common misconceptions surrounding it.
Employer branding is not a photo from a team building event or a job vacancy announcement. It starts long before the first recruitment campaign—in the way a company hires, develops its people, communicates, solves problems, and builds its organizational culture. In other words, an employer brand is not what a company says about itself, but what employees and candidates say about the company when it is not part of the conversation.
In this episode, we discuss what effective collaboration between HR, marketing, and management looks like, why corporate influencers have become an important part of employer branding strategies, how to build authentic communication on LinkedIn, how to measure the success of employer branding initiatives, and how AI and new generations of employees are reshaping the expectations of both candidates and employers.
We also share practical insights that can be applied by both large organizations and small businesses looking to attract and retain talented people.
If you work in HR, marketing, internal communications, or lead a company and want to build an organization where people genuinely want to work and stay, we believe this episode will provide valuable insights and practical ideas.
👉 Watch the episode here: https://youtu.be/tqfKX_ZWo_8?si=SoXK2MTwGB8fYmo_
With this episode, we conclude the first season of the Puzzle Podcast.
Thank you for being with us throughout these first eight episodes, for sharing your feedback, asking thoughtful questions, and suggesting new topics.
Starting in September, we will be back with a new season, a new studio, a fresh visual identity, and even more energy, bringing you new conversations about business, marketing, brands, and communications.
See you soon!